The New Chameleons
How to Connect with Consumers Who Defy Categorization
Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.
Specificaties
| ISBN/EAN | 9781398600041 |
| Auteur | Solomon, Michael R. |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 296 |
| Lengte | |
| Breedte |