Sustainable Marketing Planning
There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices.
Specificaties
| ISBN/EAN | 9780367025212 |
| Auteur | Richardson, Neil (Leeds Business School, UK) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 272 |
| Lengte | |
| Breedte |