Strategy for the Corporate Level
Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.
Specificaties
| ISBN/EAN | 9781118818374 |
| Auteur | Campbell, Andrew (Ashridge Strategic Management Centre) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 400 |
| Lengte | 230.0 mm |
| Breedte | 161.0 mm |