Strategic Market Management
Global Perspectives
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Specificaties
| ISBN/EAN | 9780470689752 |
| Auteur | Aaker, David A. (University of California, Berkeley) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 368 |
| Lengte | 241.0 mm |
| Breedte | 168.0 mm |