Storynomics
Story Driven Marketing in the Post-Advertising World
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success
Specificaties
| ISBN/EAN | 9780413778000 |
| Auteur | McKee, Robert |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | |
| Lengte | 210.0 mm |
| Breedte | 150.0 mm |