Social Marketing
Behavior Change for Good
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
Specificaties
| ISBN/EAN | 9781071851647 |
| Auteur | Lee, Nancy R. |
| Uitgever | SAGE |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 576 |
| Lengte | 232.0 mm |
| Breedte | 186.0 mm |