Research Themes for Events

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Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.

Specificaties
ISBN/EAN 9781780642529
Auteur Rebecca (Queen Margaret University Finkel
Uitgever Van Ditmar Boekenimport B.V.
Taal Engels
Uitvoering Gebonden in harde band
Pagina's 192
Lengte
Breedte

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