Netnography Unlimited
Understanding Technoculture using Qualitative Social Media Research
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.
Specificaties
| ISBN/EAN | 9780367431426 |
| Auteur | Robert V. Kozinets |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 326 |
| Lengte | |
| Breedte |