Marketing Insights from A to Z
80 Concepts Every Manager Needs to Know
In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.
Specificaties
| ISBN/EAN | 9780471268673 |
| Auteur | Philip (Northwestern University) Kotler |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 224 |
| Lengte | |
| Breedte |