Marketing and Gamification
Applications, Challenges, and Ethics
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
Specificaties
ISBN/EAN | 9781032694177 |
Auteur | Sahil Gupta |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Gebonden in harde band |
Pagina's | 248 |
Lengte | |
Breedte |