Marketing 3.0
From Products to Customers to the Human Spirit
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
Specificaties
| ISBN/EAN | 9780470598825 |
| Auteur | Philip (Kellogg School of Management Kotler |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 208 |
| Lengte | 241.0 mm |
| Breedte | 152.0 mm |