Market Your Way to Growth
8 Ways to Win
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies.
Specificaties
| ISBN/EAN | 9781118496404 |
| Auteur | Kotler, Philip (Northwestern University) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 240 |
| Lengte | |
| Breedte |