Managing Authentic Relationships
Facing New Challenges in a Changing Context
In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level. Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by: - Expanding the organization's strategy to a Relationship Management Strategy. - Efficiently managing relationships and correctly mapping stakeholders. - Embedding clear responsibility for relationship management throughout the organization. - Measuring results and calculating the Return-on-Relationship. - Developing strong networking skills and networkers who are able to act as eyes and ears for the organization. - Organizing effective networking activities with measurable results. This book also offers a holistic view. Managing authentic relationships requires a shared understanding of what relationships are. It is impossible to develop succesful relationship management without authentic relationships based on trust and reciprocity.
ISBN/EAN | 9789048540884 |
Auteur | Jean Paul Wijers |
Uitgever | Amsterdam University Press |
Taal | Engels |
Uitvoering | EA |
Pagina's | 256 |
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