Lessons from Gin

Hi friends, In 2013, I co-founded Four Pillars Gin with two mates (Cam and Stu), creating a business that would go on to be named the world's leading gin producer three times . This book is my perspective on our success--my attempt to make sense of how we did it. Each section is full of gin-soaked stories about how we navigated the challenges of growth and change, put craft at the heart of our business and built our brand through storytelling and experiences. There are also 'Useful Bits' sprinkled throughout, where I share some of the tools and models that helped fuel our success. You'll learn how to apply these tools to grow almost any business or organisation. Plus, when all the talk of gin makes you thirsty, you'll find recipes to make yourself a perfect G&T, Martini or Negroni to enjoy while you're reading. Cheers, Matt 'What a fantastic, Australian brand story.' --Tim Burrowes, founder, Unmade and founder, Mumbrella 'Matt Jones is the ultimate triple threat -- good bloke, great gin, and a cracking business story!' --Adam Spencer, MC, speaker, comedian, author and maths geek