Happy is Up, Sad is Down
65 Metaphors for Design
We think, feel and talk in metaphors. Why not use them for design?
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Specificaties
| ISBN/EAN | 9789063695934 |
| Auteur | Jörn Hurtienne |
| Uitgever | BIS Publishers BV |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 304 |
| Lengte | 166.0 mm |
| Breedte | 157.0 mm |
Jörn Hurtienne, Diana Löffler, Clara Hüsch, Daniel Reinhardt, Robert Tscharn and Stephan Huber are a team of psychologists, designers, computer scientists, business consultants and researchers who came together at the Chair of Psychological Ergonomics at Würzburg University. Jörn discovered his love for metaphors in 2004, drew others into this and they have been studying their usefulness for design ever since. They have successfully used metaphors in the design of automotive user interfaces, websites, medical systems, robots, industrial controls, consumer goods and augmented reality systems.