Decoding Coca-Cola
A Biography of a Global Brand
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
Specificaties
| ISBN/EAN | 9781138495449 |
| Auteur | Crawford, Robert (RMIT, Australia) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 240 |
| Lengte | |
| Breedte |