Customer Experience Management in the Caribbean
Concepts, Case Studies and Challenges
In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.
Specificaties
| ISBN/EAN | 9781800626775 |
| Auteur | Dr Leslie-Ann (University of the West Indies St. Augustine Jordan |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 160 |
| Lengte | |
| Breedte |