Business Strategy
An Introduction
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
Specificaties
| ISBN/EAN | 9780230218581 |
| Auteur | Edgar, David (Caledonian Business School, Glasgow) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 392 |
| Lengte | 248.0 mm |
| Breedte | 193.0 mm |