Beyond the Horse Race

How to Read Polls and Why We Should

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John Zogby, one of America’s most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been well or badly.

Specificaties
ISBN/EAN 9781538197141
Auteur John Zogby
Uitgever Van Ditmar Boekenimport B.V.
Taal Engels
Uitvoering Gebonden in harde band
Pagina's 176
Lengte
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