Arts Marketing Insights
The Dynamics of Building and Retaining Performing Arts Audiences
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.
Specificaties
| ISBN/EAN | 9780787978440 |
| Auteur | Joanne Scheff (Kellogg Graduate School of Management) Bernstein |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 320 |
| Lengte | 235.0 mm |
| Breedte | 159.0 mm |