Advertising Media Planning
A Brand Management Approach
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.
Specificaties
| ISBN/EAN | 9781032192154 |
| Auteur | Kelley, Larry D. (University of Houston, USA) |
| Uitgever | Taylor & Francis Group Limited |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 302 |
| Lengte | 246.0 mm |
| Breedte | 174.0 mm |